Industrialization Advantages
Ensuring the quality and safety of agricultural products, driving farmers' income growth and prosperity, and promoting the modernization of agriculture.

The whole industrial chain

Business map

Advantages

Industrialization Advantages

As a leading agricultural industrialization enterprise in Hunan Province, Mayang Lanfeng Agricultural Development Co., Ltd.'s industry chain advantages are reflected in multi-dimensional integration and innovation. Combining regional resource endowments and policy support, it has formed a unique competitive advantage.

Lan Feng Huang's industry chain advantages stem from full-chain integration, policy dividends, technological empowerment, and market diversification. Its successful experience provides a model for the transformation and upgrading of agricultural enterprises in inland areas. In the future, with the improvement of the Huaihua International Inland Port's functions and the deepening of RCEP cooperation, the company is expected to further expand its overseas market share and consolidate its position as a “golden phoenix”.

Mahyang Blue Phoenix Agricultural Development Co., Ltd.
Mahyang Blue Phoenix Agricultural Development Co., Ltd.
Mahyang Blue Phoenix Agricultural Development Co., Ltd.
Mahyang Blue Phoenix Agricultural Development Co., Ltd.
Mahyang Blue Phoenix Agricultural Development Co., Ltd.

1 - 5

Full industry chain layout, achieving coordinated development of multiple business formats

Lan Feng Huang takes egg chicken farming as its core, gradually expanding to planting, processing, and circulation links, forming a closed-loop industrial chain of “combining planting and farming + deep processing + cross-border trade”:
1. Upstream breeding and planting
Egg chicken farming: Introducing German fully automated production lines, building a standardized breeding farm with a capacity of 500,000 birds, producing 500,000 fresh eggs per day, with an annual output value exceeding 150 million yuan.
Characteristic fruit planting: Relying on Mayang's advantage as the “Capital of Ice Sugar Oranges in China”, planting ice sugar oranges, kiwifruits, and other selenium-rich fruits, and improving fruit quality through “Three Products and One Standard” (variety improvement, quality improvement, brand building, and standardized production).
2. Midstream processing and recycling
Supporting organic fertilizer processing plant, using chicken manure to produce organic fertilizer, feeding back to the planting industry, forming an ecological circular economy.
Building a cold chain logistics system to ensure the freshness of agricultural products, such as ice sugar oranges, which are directly supplied to the international market through cleaning, sorting, and cold chain transportation.
3. Downstream circulation and trade
Domestic sales cover the Guangdong-Hong Kong-Macao Greater Bay Area and many provinces and cities in China, and foreign sales are exported to Hong Kong, Southeast Asia, North America, etc., through the Huaihua International Inland Port, achieving “walking on two legs”.

2 - 5

Relying on locational and policy advantages to build efficient logistics channels

1. The pivotal role of Huaihua International Inland Port
Utilizing the inland port's “one-stop customs clearance” model, realizing the assembly and packaging of agricultural products, unified customs declaration and inspection, shortening customs clearance time by 12 hours, and reducing transportation costs by 2/3.
Through China-Europe freight trains, ASEAN freight lines, etc., products such as rock sugar oranges and eggs have reached more than 20 countries including Cambodia, Russia, and Germany, with export volume exceeding 1 billion yuan in 2024.
2. Policy Support and Inter-departmental Collaboration
Tax and customs departments provide export tax rebates and customs clearance facilitation services. For example, Blue Phoenix received 39,000 yuan in export tax rebates in its first batch, helping enterprises quickly recover funds.
The government invested 45 million yuan in project funds to solve infrastructure problems such as warehousing land and power supply, and promoted the "going global together" mechanism to integrate the resources of cooperatives and individual farmers.

3 - 5

Branding and Technological Empowerment to Enhance Product Value

1. Brand Building and Certification
Focusing on the labels of "longevity hometown" and "selenium-rich," it has won national honors such as "National Women's Poverty Alleviation Demonstration Base" and "Top Fifty Influential Chicken Farms in China," enhancing market trust.
Eggs have passed the Hong Kong supply certification, and rock sugar oranges have been recognized by international buyers. Strategic agreements have been signed with large supply chains such as Walmart and Hema Fresh.
2. Technology Application and Innovation
The breeding end uses fully intelligent chicken houses, equipped with environmental control and automatic feeding systems, achieving "odorless" production and improving production capacity and quality.
Cooperating with universities to establish expert workstations to promote the upgrading of cultivation technologies, such as promoting the application of organic fertilizers and pest control technologies, with a socialized service area of 186,000 mu.

4 - 5

Market Diversification and Risk Dispersion

1. Dual-wheel Drive of Domestic and Foreign Sales
Domestic sales cover major cities nationwide, and foreign sales have expanded to Southeast Asia, North America, and Europe. Export volume increased fourfold year-on-year in 2024, reducing the risk of a single market.
2. Multi-category Synergistic Export
In addition to eggs and rock sugar oranges, vegetables, dried mushrooms, etc., are exported, forming a diversified product matrix. For example, Huaihua City's vegetable exports reached 1.22 billion yuan in 2024, with Blue Phoenix participating.

5 - 5

Social Benefits and Industrial Drive

1. Employment and Increased Income
Directly absorbing local labor and driving more than 20,000 farmers to participate in the industrial chain through the "company + cooperative + farmer" model, with an average per capita increase of 1856 yuan.
2. Regional Economic Synergy
Promoting Mayang to become a characteristic agricultural product distribution center for Huaihua International Inland Port, driving the development of related industries such as bamboo and wood processing and Poria cocos trade. Huitong County's bamboo and wood exports reached nearly 100 million yuan in 2024.